Your voice. AI speed.
See how it works ↓
You tried AI. It did not work the way you needed it to.
Maybe the content came out generic. Maybe the automation broke. Maybe you ended up with six different AI tools that do not talk to each other. Maybe you are still doing most of the work by hand because the AI cannot be trusted with anything serious.
The problem is not AI. The problem is that AI was never set up properly for your business in the first place.
“I either publish content that doesn’t sound like me, or I go dark entirely. Both feel like losing.”
Sound familiar?
“I spend more time editing the AI content than I would writing it myself.”
“It just doesn’t sound like me. The AI-generated captions didn’t have that spark.”
“I tried AI tools that generate generic filler that embarrasses me in front of my own clients.”
“I stared at the blank page at midnight knowing I should be posting but having nothing authentic to say.”
“Give me 12 pieces I can be proud of, not 20 I have to apologise for.”
I started in publishing in London. Moved to New Zealand and spent years in media, launching magazines and building brands. I have worked as a fractional CMO across startups and small businesses.
Then AI arrived. I realised that everything I knew about voice, audience, and storytelling was exactly what AI was missing.
Most AI marketing tools are built by technologists who do not understand marketing. Most marketers using AI cannot build the tools they actually need. I do both. I am a marketer who builds custom AI systems. That difference matters when your brand is on the line.
I hold an AI Business Intelligence Certification and a Marketing Disruptive Technologies Certification from Oxford University’s Saïd Business School, an AI Microcredentials Certification from academyEx, and certifications from the Anthropic Claude Academy.
But more importantly, I have spent decades learning what makes people pay attention.
Custom AI marketing systems. Not templates.
I build AI marketing systems from the ground up. Custom Projects loaded with your brand voice. Agentic workflows that handle the routine work. Automation that links your tools together. Email sequences that sound like you wrote them. Paid social campaign systems. Content engines that produce at speed without losing the voice.
Every system is built specifically for the business it serves. No templates. No off-the-shelf solutions. No bolt-on AI that does not understand who you are.
“Lisa built the digital presence for The Sisters wine brand from the ground up. Strategic thinking, creative ideas, genuine enthusiasm. One of those rare people who brings both the ideas and the execution.”
Belinda Jackson
GM Marketing, Lawsons Dry Hills and The Sisters Wine
“What sets Lisa apart is that she genuinely cares about the work. She is not just technically skilled. She brings leadership, curiosity, and a commitment to doing things properly.”
Jenene Crossan
Digital Entrepreneur
The AI Marketing Foundation.
75% more organic traffic. 15% revenue growth.
One client. One properly built AI foundation. This is what changes when the foundation is right.
Your AI is only as good as what you put into it. Most businesses skip the foundation entirely and wonder why the output is generic. This is the project that fixes it. One focused project. Everything your AI needs to produce marketing that sounds genuinely like your business.
Available in two versions depending on where you are starting from
Got existing brand documents? Great. Got them on the back of a napkin? That counts as starting from scratch.
One-off project. Remote delivery.
You have done some work. It is just not producing the AI output you expected. I audit what you have, find the gaps, and rebuild it into a foundation that actually holds.
This works if you have a real brand voice guide, audience research, and business context already documented. Not a logo file and a colour palette. If you are not sure, book a free clarity call and we will work it out together.
One-off project. Remote delivery.
Everything your AI needs to produce marketing that sounds genuinely like your business. Built properly, in one focused project. Load it once. Everything changes.
“Can you keep running this for me?”
That is the Wisdom Layer. Monthly content with a human review on every piece.
The right fit for businesses that built a foundation but do not want to run the content engine themselves. Plenty of clients take the Foundation, get trained, and run it in-house. Both are options.
From NZ$1,500 / month
No lock-in. Cancel anytime. Most clients start with the Foundation first.
“I have been doing this since before AI existed. Strategy first. AI second. Human judgement throughout. That is not a tagline. It is how I work every single day.”
Lisa Byrnes, Founder, Charisma Digital
AI drafts. I review.
Speed without compromise. Every piece reviewed before it reaches your audience.
Sounds like you. Every time.
Your brand voice is loaded into every session. Generic output is not acceptable here.
Price varies depending on content requirements per month.
Enough to show up consistently without going dark. Reviewed before anything goes out under your name.
Step 01
We talk
One focused conversation about your business, your goals, and where AI actually fits. No pitch. No tools list. Just the conversation that determines what you actually need.
Step 02
I design your system
Strategy, scope, and architecture. Whether you need a content engine, an automation system, a full custom Claude Project, or all three. The design comes before the build, every time.
Step 03
I build it
Brand voice foundations. Agentic workflows. Custom AI tools. Email automation. Whatever the design called for. Built around your strategy, your voice, and how your business actually works.
Step 04
You run it, or I run it for you
You choose. Take it in-house with training and handover, or work with me on a retainer where I run the system and review every output.
I also offer the full range of digital marketing services. Paid social, email marketing, content production, and fractional CMO work. Every service uses the best tools available. Right now, the best tools all have AI built in. The difference is knowing how to use them properly.
AI marketing uses artificial intelligence to produce, plan, and distribute content faster than traditional methods. The AI drafts. A human reviews. The result is marketing that moves at speed without losing the quality and voice that makes your brand yours.
Because AI has no idea who you are until you tell it properly. Most businesses load a brief prompt and get generic output back. The fix is building a proper foundation with brand voice documents, audience intelligence, and business context, before you write a single prompt.
With the right foundation in place, yes. Without it, no. The AI does not guess your voice. It works from the documents you give it. The better the foundation, the closer the output lands to finished.
The Foundation Audit and Rebuild is NZ$1,997. The Foundation Build from scratch is NZ$2,497. Both are one-off projects with no ongoing commitment. You get everything your AI needs to produce marketing that sounds genuinely like your business, built properly.
No. Some clients want me to handle everything. Others want to build their own capability and run it themselves. Both are valid. We work out the right approach in the first conversation. We will use what you feel comfortable using.
No. I am based in Auckland and know the NZ market well, but I work with businesses internationally. The strategy and systems translate directly regardless of location.
The Foundation is a one-off project. It builds everything your AI needs to produce marketing that sounds genuinely like your business. There are two versions depending on where you are starting from. The Foundation Audit and Rebuild at NZ$1,997 is for businesses with existing brand documents that are not producing good AI output. The Foundation Build at NZ$2,497 is for businesses starting from scratch. Not sure which fits? Book a free clarity call and we will work it out together.
The tools are the same. The difference is the setup, the strategy, and the human review layer. Most businesses using AI tools themselves get inconsistent output because the foundations are not built properly and there is no editorial standard applied before content goes public. I build the foundations correctly and I read everything before it reaches your audience. That is what you are paying for.
Primarily Claude by Anthropic for content and strategy work. ChatGPT for specific tasks where it performs better. I also work across Mailchimp, Meta Ads Manager, LinkedIn Campaign Manager, and a range of marketing automation and reporting tools depending on the client. If you use a specific platform, the first conversation is where we work out whether it fits.
Typically one to two weeks from discovery call to delivery. The audit and rebuild tier is faster. The full build from scratch takes a little longer depending on how much brand context needs to be created. Everything is agreed upfront so there are no surprises.
One conversation is all it takes. Tell me about your business and I will tell you exactly what you need.
I keep my client list small on purpose. Every client gets my full attention. This is not a volume business. Book a call and let’s see if we are the right fit.
